Wednesday, December 21, 2011

Here are some snapshots of downtown Chicago around the holidays. The window displays, exterior, and interior of Macy's were so well crafted and inspiring I was compelled to take several photos...gorgeous! 

I noticed two trends for the Macy's displays: 
1. Color: Less is more with a simple yet impactful color palette repeated throughout. 
2. Display: The bigger the better.

Also, displays that move or light up in a special way seem popular. The white window display (below) caught several people's attention! You can't see it well, but there is a puppet dancing for its spectators.


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